June 12th, 2012, by Neil Freder
After months of extensive research, strategizing, planning and several hundred pots of coffee, we have unveiled our new website and are introducing social media to our communications platform.
The desire to interact and engage with customers was the incentive behind our decision to implement such a program. As a B2B company, in the manufacturing sector, social media is not nearly as prominent of a means of communication as it is for B2C companies. One reason is that brand affinity is more easily developed with consumer products due to the personal connection that is made and the personal need that is satisfied. Another, which also stems from reason #1, is simply fear on the behalf of manufacturers that interest and interaction will be low. We believe that this is a misconception and that as long as content is relevant and interesting, customers will tune in. After all, our products are being purchased because there is an inherent need and interest in them. We see social media as an opportunity for continuous two-way communication with our customers. Keep in mind that our intention is not to pitch our products in any way but rather to provide information that is centered around asset security – the problem that NELMAR’s proven solutions address.
Decisions regarding internal theft protection can be difficult and confusing. All too often, the costs of not having a prevention program are not properly calculated. It is therefore our goal to inform, educate and entertain by developing useful content on a weekly basis.
We have also set up a Linkedin group to facilitate the sharing of information among professionals facing similar asset protection challenges. The benefit to your organization is a greater ability to make smart decisions and hopefully, the guidance needed to ensure the best possible preventative measures are in place. And don’t forget to check out our Twitter and Facebook pages to stay current with all of our updates.
On the lighter side, we’ll cover topics that are relatable among all business professionals including comical work stories or inter-office politics. We’ll also be reporting on important news at NELMAR and within our industry.
Content will be delivered in various formats such as blog posts, whitepapers and videos. In effort to provide a variety of perspectives and opinions, contributors will include people within our company as well as guest bloggers.
The bottom line and desired outcome of our foray into social media is a more enjoyable and engaging experience for you – our valued customers. We also strongly encourage you to give us any suggestions you may have regarding topics you’d like covered or information you need. TWO-WAY communication is the goal! Enjoy the site!